daisy knatchbull the deck

Daisy Knatchbull, Huntsman’s P.R. “We’ve got so much to do in the space for women and so many exciting avenues to explore. Words: The Gentleman. Daisy always knew she wanted to work in fashion, cutting her teeth in fashion journalism, styling, and PR. https://www.tusting.co.uk/like-father-like-daughter-philip-and- As investment pieces that are multi-seasonal, durable, and versatile, we are confident that our suits will stand the test of time in our client’s wardrobe, and we hope will be passed down for generations to come. “Certainly not for now,’ Knatchbull says. Daisy Knatchbull. Here's How To Protect Yourself. That difference comes in the form of The Deck London, a made-to-measure tailoring service founded by women, produced by women and available exclusively to women. Daisy and her father, the Hon Philip Knatchbull, at the launch of The Deck (Daisy's tailoring business) Hannah Harley Young It took a lot of work, staying up late into the night trying to understand the financial, legal and production details – everything that goes into a strong business. Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. Bed Bath & Beyond Launches First Of Eight New Brands This Year, Walmart Gets Behind U.S. Manufacturing With 10-Year, $350 Billion Investment, The Rewards Outweigh The Risks As Ralph Lauren Launches A Subscription Rental Program, Kohl’s Reports Q4 2020 Above Expectations And Strong Outlook, How Not To Commit To ‘Net Zero’: 5 Common Carbon Strategy Mistakes, Small Business 101: 3 Former Fashion Editors Turned Entrepreneurs Share Their Stories, Target Parses Post-Pandemic Business During Financial Community Meeting. “It was the reaction of the women and the press that made me realise the beauty and elegance of all things sartorial was woefully unavailable to women (in the same way it was for men),” she explains, “and so I decided that I would take the risk and try to make a difference.”. Daisy Knatchbull is the founder of London-based women only tailoring house, The Deck. Each style is available with a choice of straight-leg, wide-leg, flared or cigarette trousers, and more than 7,000 types of material, with the lining, buttons and thread customisable. Fashion is a fundamental way of expressing oneself and can shape us throughout our lives. We have great plans to expand and grow the business globally whilst also adding a few new exciting things to our offering including jumpsuits and overcoats in the near future. by Anna Prendergast. Welcome to our Journal, here you will discover stories about inspirational women, you’ll be able to delve a bit further behind the scenes of The Deck London and we’ll uncover the history of tailoring and so much more. Plans for the future are presumably just as ambitious — a collection for men, perhaps? Creating a suit from scratch, designing all elements including cloth, linings, buttons, styling details is the best form of self-expression. ... Daisy Knatchbull 04/05/2020 Daisy Knatchbull 04/05/2020. On Friday night, businesswoman, designer, and long-term friend of Gentleman’s Journal, Daisy Knatchbull, launched her new women’s tailoring brand, The Deck. “We wanted to create an exclusive tailoring offering for women and challenge the conception that being fitted for a suit is often an 'intimidating process' by offering an empathetic women-for-women service, understanding their needs and emotional relationship with clothing,” Knatchbull says. Strong shoulders structured and sharp tailoring and a nipped-in waist. The reception from ‘The Row’ has been so wonderful and so supportive.”, “It has never been a better time to be a woman,” she adds, “so opening a tailor exclusively for women amongst the macro trend of female suiting and rise of female empowerment couldn't have been more perfect — particularly now we are amongst the best in the business.”. “We’re called The Deck because it’s about reshuffling the deck,” said founder Daisy Knatchbull. She is descended from royalty, but Mount- batten scion Daisy Knatchbull is hoping to leave her own legacy. Suiting as many wonderful women as we can from all corners of the planet. She was inspired by her experience on Savile Row, which exposed her to the empowering nature of a tailored suit from a young age. I've held editorial roles at WWD, InStyle, Lucky, and Cargo. H er career in design developed organically after working in various sectors of the fashion industry, including publishing and styling. The Deck London offers made-to-measure tailoring “exclusively for women, by women”. Founder and Savile Row alumnus Daisy Knatchbull discusses steering change in a male-dominated world and opening a shop in the middle of a global pandemic. The Deck Illustrations Having worked for renowned Savile Row tailor, Huntsman, Daisy Knatchbull realised there was a demand for a brand that specialised in made-to-order suits exclusively for women. I truly believe that today, a brand is not only about the product and the experience - but the ethos and belief system that underpins that. Daisy Knatchbull, renowned Founder of The Deck, the first women-only tailor on Savile Row. The Deck and So Much More. If you are like our Founder Alice, you know that you can’t go wrong with a good suit. Knatchbull will be moving her London atelier from Chelsea to Savile Row in mid-September. From Daisy Knatchbull, former Huntsman Communications Director, is a new brand that is entirely aimed at empowering women through made-to-measure tailoring, using four specific style locks, with patterns cut by the brilliant Jennie Adamson. Born and raised in London, Knatchbull studied philosophy and psychology at university but always had an interest in fashion. Bicester Village caught up with Daisy Knatchbull, creator and founder of 'The Deck', an incredibly elegant women's tailoring brand. By involving our clients in the design process and working with the finest quality cloths and craftsmen/women, we ensure everything we make, is made to last. “To be the first all-female tailor on the street and to have a shopfront is a wonderful thing. Covid-19 Vaccine Scams Are On The Rise. It was only when she moved to notable mens tailor, Huntsman, that she identified the gap in the womenswear market for modern tailoring, borrowing from the made-to … Designer Daisy Knatchbull made heads turn at Royal Ascot in 2016 when she attended the British racing event donned in a black top hat and coattails. • Offering equal opportunities for women in terms of tailoring and the wider world, • Empowering clients to feel confident and celebrate the female form, • Creating a community of supportive women who want to help each other, • Tackling overproduction and overconsumption head on. Daisy Knatchbull, founder of women’s tailors The Deck, on the power of a great suit… What event will you be dressing up for this month? Having worked at Huntsman on Savile Row for several years, Daisy knows a thing or two about tailoring, cut and shape. It can be a mighty thing – particularly for the planet. She previously worked for the fashion director at the Sunday Times Style before joining the Huntsman as their communications director. Classic elegance meets modern femininity. She was the first woman to wear a morning suit at Royal Ascot and from then on, The Deck was born. 2 October 2020. On September 14 Daisy Knatchbull is making history by opening her made-to-measure women’s clothing brand, The Deck London, on Savile Row. You can unsubscribe from any of our newsletters. So what we stood for was always incredibly important from the start. I was the first women in history to wear a top hat and tails into the Royal Enclosure at Royal Ascot in 2016 and it was the reaction of the women and the press that made me realize the beauty and elegance of all things sartorial was woefully unavailable to women (in the same way it was for men), and so I decided that I would take the risk and try to make a difference. It all started with a morning suit. "The suit is no longer constrained to the office". But where do you go for a one of kind, made to measure. “Savile Row is a street steeped in history and heritage and home to some of the best tailors in the world. When Daisy Knatchbull donned a top hat and tails for Royal Ascot in 2016, she became the first woman to do so in the history of the Royal Enclosure. You may opt-out by. Founder, Daisy Knatchbull said, “We’re called The Deck because it’s about reshuffling the deck.” “We are lucky to have seen an increase in sales post-lockdown as the more conscious consumer is choosing to purchase high quality investment pieces — garments that they will treasure for life and eventually pass down to their own children. It has never been a better time to be a woman so opening a tailor exclusively for women amongst the macro trend of female suiting and the rise of female empowerment couldn’t have been more perfect. I'm a contributor for Forbes covering fashion, beauty, business, and lifestyle. Craftsmanship and design are both hugely fundamental to our business and at the core of what we do from start to finish. A scion of the Mountbatten dynasty, Knatchbull utilised her years working as the communications director for Hunstman on Savile Row to set up her business, naming it after a deck of cards in a nod to the four signature silhouettes — or ‘suits’ — the brand offers: the Single-Breasted, the Double-Breasted, the Boyfriend and the Safari. Designer Daisy Knatchbull made heads turn at Royal Ascot in 2016 when she attended the British racing event donned in a black top hat and coattails. We aim to encourage women to invest in a small, versatile, and considered wardrobe of unique tailored pieces. She … As promoters of conscious consumerism and encouragers of the move away from fast fashion, all of our suits are made with care and consideration from the very first fitting in person to the final adjustments and delivery. “There are thousands of tailors making for men and only a handful for women, so it’s fantastic to be a part of that.”. Our latest campaign was a great example of that where we had 3 generations of women in various different families all wearing our suits – from 19-90! The brand seeks to empower […] Furnished exclusively by Oka and spread over 3,000 sq ft, the new store offers not just The Deck London’s signature tailoring but a capsule collection of concession brands that will change every three months, including jewellery, shirts and shoes that complement the brand’s own suiting. Copyright © 2018 Luxury London. Celebrate the skills and knowledge that go into tailoring. She saw a gap in the market for a women’s only tailor and launched The Deck in 2019, a made-to-measure tailoring business. The Deck. Sign up to our weekly newsletter to be the first to know what's on in London. The Deck primarily offers luxury suits, with prices starting at 2,200 pounds ($2,850). Born and raised in New York, I reside in London. The Deck London will be the first Savile Row tailor to cater exclusively to women. Hosted by Warwick Finance Societies and The Oxford Guild Business Society clock We celebrate and welcome every woman as a client regardless of age, race, size, shape. She decided to put all this great wisdom into practice by creating her own brand of bespoke tailoring with her signature look being a trouser suit, quite often … How would you describe your signature aesthetic? Employing the techniques, craftsmanship and skills that have been a mainstay of British tailoring for generations, Knatchbull adapts these to the unique challenges of a woman’s figure to create custom-made garments to be treasured. All Rights Reserved, This is a BETA experience. The suit is no longer constrained to the office and the last few months have shown us the versatility and durability of a suit — most importantly that they are so often worn as separates.”, Launched in 2019, The Deck London’s trajectory has been lightning fast, garnering a loyal clientele that includes the likes of Elle Macpherson, AJ Odudu and Gillian Anderson — no mean feat considering a large chunk of that time has been during a global pandemic. We are lucky to have an incredibly diverse and incredible mix of women as our clients from activists, doctors, authors, lawyers, and other designers. • Nurture and keep long-standing tradition and skills thriving. Entrepreneur and Founder of new women’s tailoring brand The Deck - Daisy Knatchbull. My work has also appeared in websites and publications including CNN, Interview, Harper's Bazaar UK, Domino, Billboard etc.. © 2021 Forbes Media LLC. I think it is time we changed the way we think about that, with Kamala Harris or AOC [American politician Alexandria Ocasio-Cortez] or whoever else,” begins Daisy Knatchbull of … and Marketing Manager, is the latest in a long line of Knatchbull family women to complement their rebellious personality with a head-turning sense of style. There’s also the option of skirts, waistcoats and shorts. “Post-lockdown, we have seen consumer shopping habits have changed and people are starting to be more considerate about what they’re buying. In September, The Deck London relocated its standalone boutique from Lower Sloane Street to Savile Row, joining the bastions of British tailoring on a street that has been traditionally been, until now, male-dominated. For me, there is something very special about changing the future, the way women shop, supporting craftsmen and keeping techniques and traditions that are centuries old, alive today. As women, we have our own needs and emotional relationship with clothing that is often misunderstood by the big retailers. The four silhouettes we offer as a starting block are based on various ways we believed women wanted to express themselves and serve as the blank canvas. Daisy Knatchbull, The Deck With more than 200 years of craftsmanship, the street is the global centre for luxury, bespoke and made-to-measure tailoring and home to over 100 working tailors who produce about £20 million worth of suits per year. I'm a contributor for Forbes covering fashion, beauty, business, and lifestyle. Luxury London is not responsible for the content of external sites. Daisy Knatchbull, Founder of The Deck, stands outside of her new premises on Savile Row, the first shopfront tailors exclusively for women to … More and more of our clients are looking to invest for the future and not one singular event,” she says. April is a really exciting month for me as it is a year since I launched The Deck and we will be celebrating with a party at our Lower Sloane Street store. Born and raised in New York, I reside in London. At its helm is founder Daisy Knatchbull. It is this imbalance that Daisy Knatchbull set out to redress when she founded The Deck; a London-based tailoring house exclusively for women. Well, new label The Deck. The Deck London is the first all-female tailor on the esteemed Savile Row. Launched by Daisy Knatchbull, The Deck is a made to order tailoring brand focused exclusively on women. I've held editorial roles at WWD. Positioned next door to Maurice Sedwell, The Deck London joins a handful of established female tailors working on Savile Row including Kathryn Sargent, who opened her menswear store in 2016, and Anda Rowland, the director at Anderson & Sheppard. Halfway through my conversation with Daisy Knatchbull, in which … The shop will have three or four staff members, including founder Daisy Knatchbull, who is the former communications director of menswear tailor Huntsman, Savile Row. At Huntsman Savile Row, Daisy Knatchbull wears a velvet dinner jacket in midnight blue, with silk lapels and military frogging. The Deck founder Daisy Knatchbull observes as a client tries on a basted jacket during a demonstration fitting at The Deck on Saville Row on September 24, 2020 in London, England. The Rake quoted Daisy as ‘a woman … Competitively priced, made-to-measure suit trousers start from £700 and blazers from £1,600. For Knatchbull, that same experience comes down to not just service and style, but location too. The Deck L… Bridging the gap between contemporary and classic styles, The Deck draws on traditional tailoring methods to bring customised, made to order suiting to women. Today, we all have a responsibility to buy things we like, will cherish and wear again and again. From public relations to fashion journalism and styling, she took on various positions in the industry. As a brand, we are ‘seasonless’ – supporting a huge shift towards unique, personalized and bespoke products and allowing our clients to become the designers of their own pieces. Entrepreneur Daisy Knatchbull said she saw the ‘suit-shaped gap for women’ on Savile Row and decided to open The Deck there, the first ever women-only ground-floor shopfront on the road. The 27-year-old great-granddaughter of the 1st Earl Mountbatten of … Wearing something that is made for you is an incredibly empowering feeling. April 16, 2020; Daisy Knatchbull is founder of The Deck, a made-to-measure tailoring house exclusively for Women. Committed to craftsmanship and tailoring. The party, held at Wild By Tart in the heart of Belgravia, saw Daisy being joined by the great and the good of the sartorial world — as well as a few familiar faces. India’s Largest Slum Dharavi Reports No New Covid-19 Case for First Time Since April Xiaomi Tipped to Launch Three Foldable Phones in 2021 Remembering Yasala Balaiah’s world through his batik paintings Goodbye pyjamas, hello tuxedos: meet Daisy Knatchbull of The Deck US Expresses ‘Deep Concern’ Over Pakistan Court’s Order to Release Accused in Daniel Pearl Case Knatchbull said: ”I’m thrilled to be launching The Deck and at such an exciting time not only for tailoring but most importantly for women. Women like Charlotte Rampling, Diane Keaton, Marlene Dietrich, and now, there’s The Deck. Daisy reveals how, in 2016, she first shook up the bespoke scene by appearing at Royal Ascot in a Lock & Co. top hat and tails by Huntsman & Sons, the … Founder and Savile Row alumnus Daisy Knatchbull discusses steering change in a male-dominated world and opening a shop in the middle of a global pandemic, "The suit is no longer constrained to the office". It also has an all-female staff of tailors on board for fittings. 00:43:21 - On September 14 Daisy Knatchbull is making history by opening her made-to-measure women’s clothing brand, The Deck London, on Savile Row. It’s a privilege and an honour to sit amongst the prestige,” Knatchbull says. Similar to works of art or sculpting. Clothes you love last longer and our intimate design process ensures every client adores their finished suit, jacket, shorts skirt, or trousers for a lifetime. It's multi-generational. • Durable, timeless, versatile pieces that will last you a lifetime. Watch this space!”, Suit trousers from £700 and blazers from £1,600, 19 Savile Row, W1S, thedecklondon.com. Opinions expressed by Forbes Contributors are their own. In conversation with Daisy Knatchbull of The Deck Spotlight, 2 October 2019 She famously wore top hat and tails to the races, is a scion of rebellious Mountbatten dames and lives life through the ethos that ‘it’s better to ask forgiveness than permission’. * Daisy Knatchbull founded The Deck London When she became the first woman to enter the hallowed Royal Enclosure at Royal Ascot wearing top hat and tails in 2017, Daisy Knatchbull not only stood tradition on its head, she almost single-handedly made it cool and sexy for … She knew she was breaking with tradition, but the overwhelmingly positive reception she received still came as a shock. As the pandemic continues to impact the retail industry and with more people working from home than ever, it is an inauspicious time to be opening a new tailoring boutique, but Knatchbull isn’t phased — she sees the world’s changing consumer habits as a positive step that will only serve to inform The Deck London’s USP. • Items that can be passed down generations or be resold, • Celebrate every single unique silhouette, • Cherish the female form and build confidence, • Fight for equal representation Community, • Proud to have a community of like-minded women who support each other in our community, • By buying a suit, you buy into being part of the deck community. The Deck London offers made-to-measure tailoring “exclusively for women, by women”.

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