pre launch instagram posts

Explore our community where you can feel free to be yourself and share everything … Build up your launch date with pre-sales: Offering your product or service to consumers without it being available can be a double edged sword. Read their blog posts, social media feeds, etc. This is a unique blend of brand- and user-generated content. I’ve done a lot of work with Instagram, and I’ll explain exactly what works in this article. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. Hey, I'm Neil Patel. First, start by learning how to write Instagram captions that will resonate with your audience. GoPro uses the angle of daring adventures and excitement to inspire its followers. Finally, I’d recommend seeking out a few networking groups specific to your position or industry. I’m with Jot, a newly launched DTC company that makes a first-of-its-kind 20x concentrated Ultra Coffee from fair trade, organic beans. Few people want to promote a company for the company’s sake but would be more than happy to promote for a cause they believe in. media solutions, Where to find inspiration for creating on-brand social media content, How to plan for a successful new brand or product launch on Instagram, How to generate pre-launch interest, UGC (user-generated content), and followers, How to engage with your brand's community in a timely manner, How to stay up to date on social media trends and updates. You also need to explain how and when you’ll contact the winners. Iced coffee season has officially returned. Crowdfire does a lot more than just analyze your followers, but that’s what we’re going to use it for in this step. Most contests on Instagram encourage followers to enter by following the brand, liking a photo, and tagging friends. Selena Gomez’s First Instagram Post. I’ve also seen instances where follower conversations or questions can snowball in an unintended direction, or misinformation can be spread, if the brand doesn’t engage quickly enough with the community, so try to monitor and stay on top of conversations as they happen rather than being days behind and trying to do damage control later. To help generate pre-launch interest, followers and UGC, we launched a friends & family program in the weeks before our official launch, and encouraged participants to share their Ultra Coffee experience with us. Whatever you do, don’t start an Instagram campaign without a goal-driven strategy. To land a campaign successfully, you’re going to need to understand what factors Instagram’s users are looking for. ASOS achieved some huge results with their ads, according to Instagram. This is most common with broad, single-word hashtags that can be applied to a variety of contexts. Followers will generally take the lead of what’s trending, so set the trend yourself. If you run a campaign that encourages users to post their own photos, you can award prizes based on the image with the most likes or comments. For us as a DTC consumer product, it made sense that Instagram, and to an extent Facebook, would be an important part of our marketing strategy, so it was really essential that we nailed it on those platforms. 1. https://t.co/1t5s5FjYhO, Social That’s what makes Buffer such a great tool—I’m able to manage our Facebook, Instagram, Twitter and LinkedIn all in one place. Look for post likes and comments as a percentage of followers. If you don’t clarify these details early on, you may leave registrants wondering and complaining about the results. Certain tactics, like running contests or hashtags, will work best. Instagram Post Ideas (when you're not sure what to post on Instagram) 80% of Instagram users follow a business account on Instagram and 1/3 of users are using Instagram Stories. Think of interesting ways to highlight a new product - maybe a teaser, an artist rendition, or something else. Another technique I’ve seen some brands do very well is run campaigns with other companies. If you sell digital or physical products, you could consider sharing promotional coupons with your Instagram followers. WeddingWire included Sandals Resorts in one of their posts. The image included an easy-to-remember URL. Get ready to review a lot of posts and to communicate with followers. While we typically have ‘themes’ or overarching content initiatives that we plan six months to a year in advance, I only look to schedule content a few weeks out—and even then, I consider it a rough plan. A Like to Win type of contest might seem like the best idea when pre-launching your product on Instagram. The queen of Instagram … This should be the basis for your campaign angle. How to write Instagram captions that engage. First things first, you need to know why your brand is on Instagram. Promote the Launch of Webinars and Courses. After you’ve launched your business, you’ll still want to invest in networking with other Instagram … Depending on your campaign goals, ads could perform very well for you. From the audience research you conducted earlier, look to find the deeper needs and desires of your followers. Encourage fans to participate by asking them to “Like” your product’s pre-launch video. While you don’t need to match your Instagram feed to your landing page to this level of precision, it’s a good idea to have a clear connection between the two. Birthday posts, holiday greetings, party invites, popular quotes, appreciation posts… Again, a tool like Buffer can be really helpful in this regard, because you can start to build up your content database and schedule out your launch day posts and stories (knowing how hectic launch days usually are, this can be a huge time-saver!). Depending on the country or state you’re based in, the requirements for running a drawing or giveaway may be different. If you like the idea of a takeover but don’t have the budget for an influencer to manage it, you can host a takeover with an employee or business partner. You need to understand exactly what they’re looking for, how they interact, and who they trust. When I want to switch things up, I go for one of our new #summerofjot recipes: one tablespoon of Ultra Coffee, 6 oz water, one tablespoon fresh squeezed lemon juice, 1.5 tbsp maple, and ice – for a refreshing and unique Cold Brew Lemonade. ⁣ ⁣ We’ll be selecting three winners by 7/3 to receive a three-month Ultra Coffee subscription (3x bottles, every 4 weeks). In general, you should be thinking about growth before you even launch … Make sure it carefully represents the branding and style you’re going for on your Instagram campaign. The first part of a successful campaign is creating a compelling prize. It lets you see how your Instagram feed is going to look like before you post on Instagram. If you want to run a contest, have a budget set aside for prizes, legal fees, and general management. We try to encourage customers to use #jotcoffee and #justonetablespoon, and we’re currently running a #summerofjot campaign. What's your marketing budget? Lokai bracelets have UGC as the basis for most of their content, with users sharing pictures of themselves wearing the bracelets across the world. This is especially true if you’re an e-commerce site with products to sell. Your followers will see the clear and direct link to the Instagram campaign and be more likely to follow through with what you’re offering and take action. This is particularly important on Instagram, where 51% of millennials want to see your brand personality, according to Sprout Social. You can’t go wrong with Instagram … Instagram is a wonderful platform, but to be truly successful with your campaign, you need to promote elsewhere, as well. To get this started, use an app like SnapWidget, which will include your Instagram feed on your other web properties. If your priority platform is Instagram and that’s where you’re seeing the most engagement, you don’t need to necessarily be glued to Instagram all day but consider designating a few 15-minute chunks of time throughout the day as Instagram check-in time and even blocking your calendar as such. Our collection of ready-to-use Instagram templates includes designs for all types of occasions and layouts in various styles and themes. We have a small but mighty (and highly caffeinated) team based out of Boulder, CO. I’m Jot’s Director of Community, where I oversee the strategic direction of our social media, develop content, engage with and grow our community, manage influencer partnerships, and work closely with PR, performance marketing and customer service. 7. No matter what hashtag you choose, make sure it represents your message and brand. Include your Instagram feed on your website. ⁣ ⁣ For more details, check out our #summerofjot stories highlight. If that’s your plan, you’ll need to use a few techniques in addition to the basics I’ve explained before. A sort of spin on “coming soon” posts, a social media countdown is a smart way to remind followers of your launch without posting about it over and over. What strategies will you use for your next Instagram campaign? The campaign was a wide success, and the posts regularly got hundreds of thousands of views. Finally, Instagram … What’s your name? Join social media … This series was born on Instagram Stories, which means you also have the ability to watch the original interview in our Highlights found on our @buffer Instagram profile. Contests can easily go viral on Instagram, especially if you run them effectively. https://neilpatel.com/blog/8-ways-create-instagram-campaign-will-blow-brand I posted the result of a brainstorming session on Facebook, with the words blurred on the clipboard. Make sure your prize includes your brand’s Instagram message. Clearly indicate what the prize is, how the winner will be chosen, and how and when the prize will be delivered. Perhaps the biggest benefit of a contest on Instagram is user-generated content, or UGC. It also adds a feeling of fresh content to your website even if you don’t update the site frequently. Available only at jot.co, A post shared by Jot (@jot) on Apr 23, 2020 at 8:05am PDT. First, make sure they’re influencers for your audience. Be very clear about what it represents, and set the tone with examples you’ve created. Since conferences and trade shows are off the table at the moment, these kinds of groups can be a great stand-in for in-person networking opportunities and can lead to collaborating, brainstorming and sharing. After launch, the teaser page will … Depending on the type of campaign you’re running, some of these channels will be more relevant than others. These people are the types that would do you a huge favour if they send … Do you want to start an Instagram campaign? I have a few newsletters I’m subscribed to as well—The Hustle, Lean Luxe, and Morning Brew’s new marketing-centric newsletter, for a quick take on trends in retail, marketing and DTC businesses. By filtering followers by interest, you can see common topics and discover new types of content that would help engage them. Save my name, email, and website in this browser for the next time I comment. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. I like to break these down into the four T’s, just so I can remember them: target, tactics, timeline, and total spend. ASOS has an official account specifically dedicated to posting photos taken by users. Their landing page looks exactly like their Instagram feed! If you’re not sure what you need to spend, I’d recommend starting with a low amount, testing the success of your campaign, and increasing if need be. Nobody did this better than Coca-Cola’s #ShareACoke promotion. Instagram is quickly growing as an ad platform, according to research conducted by Social Fresh. For example, you … It’s best to give these details at the start of the contest. Use Instagram Live to preview a new product launch, or to host a Q&A with your fans. I try to consolidate things as much as possible, so that I’m not bouncing around from platform to platform all day. If you want to find the most valuable followers your brand has, SocialRank is the tool I recommend. What's your yearly revenue? There are three common ways to decide the winner of your contest: by votes, by jury, or by chance. 0 Posts - See Instagram photos and videos from ‘prelaunch’ hashtag They frequently post pictures of items for sale. There are a few ways you can leverage the reach of an influencer. For the most part, the rest of the ad process is the same as it is for native Facebook Ads. This was a great first Instagram post. We developed a way to extract the best of every coffee bean into a liquid 20x more concentrated than traditional coffee. Example: www.neilpatel.com. Unless you’re an established company with a need for a formal style, like an accounting firm or law group, you should build a voice that’s casual. Read on for a behind-the-scenes look at how Jot built excitement for its launch on Instagram and how to create a community from day one. It combines one tablespoon of Ultra Coffee with half of a Mexican Coke + ice for a delightfully fizzy afternoon pick-me-up⚡️ #summerofjot #jotcoffee, A post shared by Jot (@jot) on Jun 25, 2020 at 11:02am PDT. My favorite everyday way to take my Ultra Coffee is in an iced latte—it’s as simple as 8 oz milk (I prefer Oatly Barista Style), ice, and a tablespoon of Ultra Coffee. You can follow her journey on Instagram here! Whatever you do, make sure to communicate clearly to your audience how the contest will work. Things can change so quickly, and it’s important to be able to pivot quickly and adapt to the landscape. This is an important list to keep in mind because these are the people we’re going to use the most in our campaign. The platform has garnered much of its popularity through the influencers it attracts and has built. Join author groups and create relationships with like-minded authors. The result, Ultra Coffee, is pure coffee that transforms into anything you desire— espresso, americano, cappuccino, you name it— in seconds. To ensure that your followers remember your hashtag (and use it), make the phrasing memorable. Create Beautiful Instagram Posts Online ⏩ Crello 【Instagram Post Maker】Design IG posts Cool Instagram Pictures Cute instagram posts :: Add Animations ☝ Try Now! As a result, the best campaigns use a reason bigger than just promoting their brand. If you use a jury, let your followers know the criterion beforehand. A lot of brands skip this step, but it’s critical to your success. Finally, your goal may simply be to grow your Instagram following. Pre-launch, spend a few weeks tagging and following influential people that you would love to have on your side. The brand name was in the hashtag itself! With Jot, when it came to Instagram specifically, we were careful to start curating our feed with on-brand, aesthetic content (and I think this can be a great time to utilize more ambitious grid-style posts that span 3-, 6- or 9-feed posts in size) leading up to our launch, without showing the actual product. Most of the bigger influencers use this strategy already and will have a good understanding of how to do it. Instead, promote the campaign on all your channels. When Amazon received an 86.27% corporate reputation rating, they announce a discount of $8.62 on every purchase over $50. If your goal is to drive people offline to an event or your local store, you need to choose your campaign strategy wisely. I recommend building your Instagram following for the long term, but a few special campaigns will run indefinitely. I really like the Create & Cultivate and Women in Influencer Marketing Facebook groups—they’re a great way to share resources, ask questions, discuss ideas/approaches and meet others in the industry. You can track engagement from your previous posts and understand exactly what your followers are engaging with and enjoying. To get started, choose Edit Placements on a Facebook Ad campaign. Scheduling your Instagram posts ahead of time is an easy way to keep your business organized and stay on top of your Instagram schedule. Here’s what the good ones had in common. Influencer promotion remains one of the most popular and effective ways to promote, and Instagram takes this to a new level. This branded promotional content created by your followers expands your reach exponentially and can lead to much better engagement with your message. Stella Artois’s Buy a Lady a Drink campaign was featured prominently on Instagram. Some were run well, and others were run poorly. You can also require users to post something on their own or even sign up with their email address on your website. As you continue to run the campaign, Simply Measured will also give you feedback on what’s working and what isn’t. Let's have an one-on-one conversation Calvin Klein’s #MyCalvins campaign was a tremendous success, in part because the hashtag was easy to remember and spell. They shared the promotion on Instagram and received thousands of likes. You'll hear directly from Jackie Modena, Director of Community at Jot, and you'll learn: This post is part of the #BufferBrandSpotlight, a Buffer Social Media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Instagram is all about creative and unique visuals.So when you share product photos, you’ll want to make sure you style them in a way that’s visually interesting, like this post … To get an influencer to pitch in and help, figure out exactly what he or she should do for your campaign. One of the mistakes I often see beginning marketers make is running a campaign only on one channel. Thanks to all of you for the…” He is the co-founder of NP Digital. I need to quickly mention that Preview is not just an Instagram … This is probably the easiest and most familiar way of going about things. When you’re a small startup, you’re only going to have so many resources—time, budget, manpower—to devote to your social channels, so invest wisely in your primary channels while maintaining relevant content on your secondary channels. When they promote a new image on Instagram, they mention that there’s a link in the bio to shop for it. 1. If your goal is pure brand awareness, your options are more open. Feel free to reply with your questions to the Twitter post below and Jackie, or someone from the Buffer team, will get to them as soon as possible. The Instagram countdown sticker may be one of the most valuable stickers to be released for Instagram … Most companies go for a friendly style, but the opposite can work well. Leveraging these influencers remains one of the key parts of most Instagram campaigns. Most (if not all) of your posts should include a call to action of some sort. Adidas did this well in their Instagram campaign to build pre-launch hype for their new shoe line designed by Kanye West. Airbnb knows that its customers use the service for hospitality and welcoming others into their homes. If you have a product to sell, I recommend predicting the sales you’ll receive from the campaign and basing your strategy on that number. ), look to other brand accounts (both competitors and other categories), and follow my favorite creator accounts for inspiration. But how did they manage to generate so much interest and excitement for their launch? One of the key factors behind the success of ASOS on Instagram is its inclusion of users on its platform with ASOS As Seen On Me. You’ll be able to see what strategies your competitors are using and how well they’re doing. 10 Tips To Boost Your Startup’s Pre-Launch Campaign. Earlier, when we conducted our audience research, we got a good idea of the people who impact our followers. But beware: Running an effective campaign isn’t quite as easy as it seems. You're moments away from growing your traffic This allows you to get a much deeper sense of who your customers are engaging with and how you can reach out to them more effectively. So feel free to upload as many photos, videos and carousels as you want. In terms of other product launches I’ve worked on in the past for more established companies with an existing community, I think it’s fun to build anticipation with teaser posts leading up to the official launch. Cards Against Humanity uses its abrasively honest voice across its products and Instagram feed. While many feared that ads would ruin the platform, Instagram ads are proving to be highly effective and have met with little resistance from users. See How My Agency Can Drive Massive Amounts of Traffic to Your Website. I’d establish yourself on all the main social channels (and try to keep a consistent handle across all platforms) but figure out which channels are going to be your main focus. While we planned to have a presence on all the major social media platforms, we knew that Instagram was going to be a main priority for us and where we’d be dedicating a majority of our resources when it came to content, influencer and community. I’ll explain some of the most effective ways to run an influencer promotion campaign on Instagram. Large brands like Starbucks use Instagram every day to increase awareness without concerning themselves with direct sales. This is beneficial for countdowns that last much longer than the 24 hours of a story post. It isn’t enough to give away something big and exciting, though. Build a pre-launch landing page. This allowed us to start gathering early customer feedback and troubleshooting possible customer service and community questions. What’s your email address? You’re going to have more success reaching out to individuals with a small but loyal audience than ones with a massive reach and low engagement. Choose one. 1: Give more context to the post. Hi, I’m Jackie Modena! However, you can load your recent Instagram photos in Preview if you want. In this post, we give you a behind-the-scenes look at how @jotcoffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. You’ll also need to decide if you want to have these influencers run sponsored posts for you or not. You’ll be able to easily track the engagement of those followers and learn who’s adding value to your campaign. The first and most important part of your campaign is how you talk to your followers. The first step to creating a successful Instagram campaign is having a deep and intimate knowledge of your audience. But in addition, they included it on their website, listing a link to the campaign on the main menu. https://buffer.com/resources/jot-coffee-social-media-strategy Your ad options on Instagram include Feed and Stories. Linking to your homepage before the launch in a guest post you publish on another site will drive traffic to the teaser page, which is exactly what you want. Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. I'm determined to make a business grow. Countdown posts. This will be important come launch time for guest blog posts. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. This is a common strategy in which a well-known influencer or celebrity gets control of a brand’s account and posts things relevant to him or her. A more general tag like #wizarding or #harrypotter would have become entangled with thousands of unrelated posts. By noticing the similarities in its recommendations and the current followers you have, you can easily begin to understand what exactly your audience hopes to find. I’m checking in on stories and DMs throughout the day, to engage with our customers, re-share stories to our own story, and field any customer service-related questions that might come in. If you’re running a contest or other specific campaign, you need to promote the content on your website, as well. I do think it’s important to try and engage in a timely manner, whether it’s through DMs, a comment on a piece of UGC, or a comment on a post, because your followers are more likely to still be active on the platform and see your engagement. It can help you deliver the right message to the right audience. When choosing our influencers, there are three criteria to keep in mind. No, I have enough traffic. Like I said, there is no upload limit. You can waste a lot of time and money if you don’t know where to focus your efforts. I find that many of the social media scheduling and influencer platforms I utilize have fantastic blogs and email newsletters (including Buffer!) From there, as it relates to Instagram, my day-to-day looks like the following: As a marketer, brand and product launches are some of my favorite initiatives to plan, strategize and execute. When the campaign launches, or during the whole promotion period if it’s short, you can even include a reference to it on the main page of the website. You can easily schedule over 50 posts in a few minutes. A landing page is the image of your product to the world. Every Instagram campaign needs a hashtag. Check out these best practices that will help you create engaging Instagram caption ideas. Instagram Post Ideas or, What to Post in Instagram Styled Product Photos. I’ve previously held in-house marketing and social media roles at other national CPG companies like Ripple Foods and ICONIC Protein, and prior to that, worked for a boutique PR agency that specialized in servicing natural & organic CPG food, beverage and lifestyle brands. Include 5-10 related hashtags about the content of the image to gain traction. Analyze what engages your audience with Simply Measured. Finally, include multiple hashtags. This way you can plan your feed on top of what you have already posted. But to really tap into the ultimate success you can have with your campaign, you need to understand the depth of interaction on a much deeper level. We’re cheers-ing to Thursday with a glass of @patricio.ap’s refreshing Coffee Cola. We were also fortunate to launch with some amazing GIF, video and still content from an early creative shoot organized by our branding agency, Red Antler. 4.5m Likes, 32k Comments - @badgalriri on Instagram: “such a fun virtual pre-launch party for @fentyskin yesterday! In the long term, you’ll get more success with him or her than through an influencer who has millions of followers and only a few hundred likes and comments.

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